Safelists Authority
Advertise Market Promote
Critical Elements of the Safelist Offer
If you Advertise, Market or Promote with safelists, there are three things you must know! If you read, understand and implement, your success will be enhanced. The three critical elements of the safelist offer are:
the From Line:
What's in a Username?
You might be surprised!
Your username should be given first priority. A username is more than an identifier to a safelist database. It is your identity, your identity to the folks who are your potential clients! When an offer is sent, your user name occupies the From line of the email. In most cases, it is the first thing that your potential client sees! It should convey reality! It should tell who you are! Do not be afraid to use your own name. You are not a fly by night, one trick pony.... you are a real person, with a real business, offering a real opportunity!
Your username "brands" you! Do you want to be Google or do you want to be "the_spammer"? Of course you do not want to be identified as the_spammer, so choose your username wisely. If you are an individual or sole proprietor, use your name. My name is Lou Smith, username Lou_Smith, nothing fancy, just "first name underline last name". Almost always, the first letter of your first name and the first letter of your last name is capitalized; your username is no different. The underline is for natural display, because most databases require a one word username. Lou_Smith displays as Lou Smith and gives me instant From line credibility! My potential client knows who I am!
If your online business is incorporated, a proper username is your business name. My business is SafeLists, so I can use "SafeLists" as my username. It is real and it tells what I am. Note the use of capitalization. What is a safelist; it is a safe list, so capitalize S and capitalize L! SafeLists conveys what the business is and assures that the client can mail safely and spam free.
In these two examples of proper username's, another aspect is also in play: Branding! Over time as potential clients see either username, they form the association that SafeLists is Lou_Smith! Lou_Smith is SafeLists! The two username's are effectively interchangeable. When a client sees either one they know what it is and who it is, making for a very effective and credible From line!
Lou Smith aka "Praetor"
SafeLists
the Subject line:
The most important element of a safelist offer.
In email marketing, especially with safelists, the subject line is of the utmost importance! If the subject line does not elicit that "click me" response, it matters little how important the offer is. A good subject line first of all is short. Not only is it short, it is explicit! The subject line must be a clear, concise representation of your offer. The subject line must not be hype; safelist members have seen enough of that. Make your subject line:
- Clear
- Concise
- Relevant
Eye Catching
Now that you have a subject line that is clear, concise and 100% relevant to your offer, make it eye catching! To do this, put a little white space in front of the subject line. The white space will offset the subject line from the others and make it more likely to catch the readers eye!
Capitalizing the first letter of every word is not recommended and
never,
never use ALL CAPS!
Relevant Article: a good title
Lou Smith aka "Praetor"
the Message body:
Get to the Point!
Safelist visitors are driven by a desire for useful information and they must get it easily and quickly.
- Specific
- To the point
- No repetition
With so many folks offering the same type of product or service, it's clear that writers that have compelling ways of presenting their offers will attract the most customers.
- Avoid slang completely!
- Limit an offer to one idea!
Front Load!
Tell the reader what they are going to get in the first few words! Don't waste their time! If they're interested, they will click right then, if not, they will remember that you don't play games and perhaps read your next offering!
- Make it easy!
- Present your offer from top to bottom! Not left to right! This makes it easier to scan!
- Do not pressure!
- Be concise!
- Ask for the order!
Lou Smith aka "Praetor"
SafeLists
My Favorite Safelist
SafeLists
SafeLists Targeted Double Opt-In Email Marketing Safelist is an effective means to market, advertise and promote your internet business. Internet etiquette requires you only send offers to those who agree to receive them. This is where the safelist concept comes into play. When you join SafeLists, you immediately have access to thousands of PayPal verified double opt-in members. Not only has everyone in the SafeLists membership agreed to receive your marketing offers; but, they have ALL paid to be there!
SafeLists
This work is licensed under a Creative Commons
Attribution-NonCommercial-NoDerivs 2.5 License.